Cosmic Mirage › Training › WIDB Programme
Presented by Cosmic Mirage (Pty) Ltd · Certified WIDB Trainer

Women in Digital Business
Programme

ILO/ITC · Microsoft Philanthropies · EY — Structured Mentorship & Digital Upskilling

Programme Duration
6 Months
Format
Training + Mentorship Cohort
Applicable To
Women Entrepreneurs & Business Owners
Delivery
KwaZulu-Natal, South Africa
6
Month structured programme
7
Digital training modules
6+
Mentorship sessions per mentee
ILO
Certified Trainer · Microsoft Philanthropies
Programme Journey

Six-Month Mentorship Timeline

A structured, progressive journey — each month builds on the last, moving from digital readiness to independent commercial confidence.

M1
Month 1
Foundation & Relationship Building
Mentor and mentee introductions, clarifying roles and expectations, setting communication rhythms, signing the WIDB Mentorship Agreement, and identifying the entrepreneur's key business challenges and digital readiness baseline.
Mentorship Agreement Digital Baseline Assessment Goal Identification
M2
Month 2
Goal Setting & Digital Strategy Direction
Application of the GROW Model (Goal · Reality · Options · Way Forward) to define SMART goals aligned to the mentee's Action Plan. Digital transformation priorities are confirmed and a provisional session roadmap is agreed.
GROW Model SMART Goal Framework Action Plan Alignment
M3
Month 3
Digital Implementation — Phase One
Sessions align with WIDB upskilling modules. Topics include digital marketing strategy, e-commerce integration, and online branding. Each session reviews prior actions, addresses a specific challenge, and sets measurable next steps.
Digital Marketing E-commerce Integration Brand Positioning Online
M4
Month 4
Digital Tools & Data Capability
Focus shifts to operational digital enablement — financial digital tools, customer data management, CRM adoption, and automation. Progress toward goals is reviewed at a midpoint check-in and goals are recalibrated if needed.
Financial Digital Tools CRM & Customer Data Automation & Productivity Midpoint Review
M5
Month 5
Advanced Application & Leadership
Deepening of applied digital skills — cybersecurity and risk management, advanced digital marketing, and strategic leadership confidence. Focus on the entrepreneur's independent decision-making capability and scaling commercial strategy.
Cybersecurity & Risk Strategic Leadership Confidence Building
M6
Month 6
Closure, Reflection & Way Forward
Structured final session reviewing all goals achieved, lessons learned, and remaining priorities. Personal and professional growth is reflected upon. Agreed next steps beyond formal mentorship and a clear closure process to reinforce autonomy.
Goal Achievement Review Lessons Learned Independent Growth Plan
Curriculum

WIDB Digital Upskilling Modules

Seven specialist modules covering the full digital business landscape — each reinforced through 1-on-1 mentorship sessions.

01
Digital Marketing Strategy
Social media, content marketing, paid channels, conversion optimisation, and linking digital activity to commercial outcomes.
02
E-Commerce Integration
Setting up and optimising online sales channels, payment infrastructure, and customer journey design for digital transactions.
03
Branding & Online Positioning
Brand identity in digital spaces, consistent messaging, reputation management, and visibility strategies for women-led businesses.
04
Financial Digital Tools
Adopting digital accounting, invoicing, cash flow management tools, and financial reporting for smarter business decisions.
05
Customer Data & CRM Management
Building customer databases, utilising CRM systems, data-driven personalisation, and ethical data management practices.
06
Automation & Productivity Tools
Workflow automation, scheduling, project management platforms, and reducing manual operational burden through digital systems.
07
Cybersecurity & Risk Management
Digital security fundamentals, data protection compliance, risk awareness, and building resilient digital business operations.
✦
WIDB Mentorship (All Modules)
Each training module is reinforced through 1-on-1 mentorship sessions — bridging knowledge, decision-making, and business growth.
How It Works

Mentorship Session Framework

Every session follows a structured approach — balancing accountability, exploration, and forward momentum.

Each Session Includes
  • Progress check-in on prior actions
  • Focused topic or challenge
  • Exploration — directive or reflective
  • Agreed actions with deadlines
  • Reflection and next session confirmation
Tools & Tracking
  • WIDB Mentorship Agreement
  • Session Plan Template
  • Mentorship Tracking Sheet
  • Mentor Reflection Sheet
  • Goal progress documentation
Programme Outcomes
  • Digital capability uplift
  • Commercial confidence growth
  • Structured pipeline & goal clarity
  • Expanded professional networks
  • Independent strategic decision-making
Optional Enhancement

The TOR Methodology™ Add-On

Pair the WIDB programme with Cosmic Mirage's proprietary sales architecture for participants who want to build revenue discipline alongside their digital capability.

Cosmic Mirage (Pty) Ltd
The TOR Methodology™ Add-On
Sales Architecture & Commercial Training
Tempus Omnia Revelat — "Time Reveals All Things"
TOR Sales Architecture
A proprietary sales methodology built on time-as-capital principles. Participants learn to structure their entire commercial approach around a disciplined pipeline — from prospecting to close — using the TOR framework developed from award-winning field sales experience.
Time Budget Engine
Translating revenue targets into daily activity volumes. Participants are guided through building a personal or team Time Budget — a structured plan that maps goals to specific selling behaviours, eliminating activity without direction.
The Commercial Blueprint Workshop
A bundled workshop combining digital transformation training, TOR sales architecture, and commercial risk literacy. Delivered as a standalone intensive or embedded within existing SMME events, cohort programmes, or incubation tracks.
Commercial Risk Literacy
Understanding the intersection of commercial risk and business strategy. Participants learn to identify, price, and communicate risk within sales contexts — bridging the gap between business development and financial risk awareness for sustainable growth.
Delivered by Sne Goba (#SneTheSalesCoach) · Certified WIDB Trainer · ITC-ILO · Microsoft Philanthropies
3–6 Session Add-On
∞ Scalable to Cohorts
Get Started

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